Project Overview

Blackbook Ink partnered with Biang Biang over multiple years to deliver a series of murals across key locations in Sydney, Melbourne, and Canberra.

What began as a single site activation evolved into an ongoing creative collaboration positioning mural work as a core part of the brand’s visual identity and customer experience strategy.

Working alongside Creative 9, each installation was designed to strengthen Biang Biang’s street presence within highly competitive, high-foot-traffic environments.

The Approach

Each mural was developed with a clear objective:
cut through visually, embed brand identity into the space, and convert foot traffic into customers.

Rather than applying a one-size-fits-all design, we approached each site individually responding to its surroundings, visibility, and audience flow.

Key considerations included:

• High-impact compositions designed for distance visibility

• Bold, recognisable visual language aligned with the brand

• Strategic placement to maximise pedestrian engagement

• Fast, efficient delivery to avoid disruption to trade

At flagship locations like Chinatown, works were executed overnight allowing for seamless integration without impacting daily operations.

The Outcome

The result is a cohesive yet site-responsive mural series that has become a defining feature of the Biang Biang brand across multiple cities.

These murals:

• Establish immediate visual recognition from the street

• Increase dwell time and customer curiosity

• Strengthen brand recall across multiple locations

• Act as organic marketing assets frequently photographed and shared

Rather than functioning as decoration, each mural operates as a permanent, high-impact branding tool embedded into the physical environment.

Why It Works

In dense hospitality precincts, attention is everything.

By integrating large-scale artwork into Biang Biang’s storefronts and interiors, the brand is able to:

• Stand out in saturated food districts

• Create a memorable, immersive customer experience

• Maintain visual consistency across multiple locations

• Leverage art as part of its long-term marketing strategy

Looking to Scale Your Brand Visually?

Blackbook Ink works with hospitality venues, developers, and national brands to deliver murals that go beyond aesthetics creating high-performing visual assets designed to attract attention, tell stories, and drive engagement.

Let’s Create Something Incredible!

Blackbook Ink specializes in creating murals that make an impact. No matter the style or scale, our artists craft unique, high-quality artwork designed for your space.

Let’s make something amazing—reach out for a free quote today!