Brand Activations & OOH Branding Murals · Est. 2011 · 670+ Projects
Brand activations often pair with a permanent mural to extend the campaign long after the event ends.
Brand Activations
Live painting, OOH branding murals and experiential marketing for product launches, events and outdoor campaigns.
Blackbook Ink creates memorable brand experiences through live painting, branded murals and visual storytelling. From product launches and festivals to building-side advertising murals and large-scale OOH branding in retail precincts and urban spaces.
For live painting as a standalone feature, see our Live Art page. For permanent branded murals beyond a campaign, see our Murals services.
★★★★★
5.0 Google rating · Trusted by Westfield, New Balance, Charter Hall, Fox Sports and 300+ clients across Australia
670
+
Murals Completed
300
+
Happy Clients
25
+
Years Artist Experience
5.0
Google Rating
Trusted by Australia’s leading Brands
Brands & commercial clients
Brand experiences and outdoor branding murals
We work across two distinct but complementary formats. The first is event-based live painting at product launches, festivals and corporate events that draws a crowd, creates genuine engagement and generates shareable content. Our New Balance brand activation in Sydney CBD is a strong example of this.
The second is outdoor brand advertising, large-scale painted murals on building exteriors and branded artwork in retail precincts and urban spaces. OOH branding murals are increasingly preferred over printed billboards for their visual permanence, authenticity and social media magnetism.
We work with marketing teams, brand managers and agencies across both formats and often the same project involves elements of each.
Brand activation & OOH branding services
Ways we bring brands to life
Event activations and OOH branding murals. From a single live-painted moment to a full campaign. No templates. Ever.
Event activations & live art
Live Painting at Events
Real-time painting that draws crowds and creates genuine engagement at launches and festivals.
Product Launch Activations
Custom artwork designed around a product, campaign theme or brand story for launch events.
Corporate Event Activations
Live painting and branded artwork for conferences, corporate functions and team events.
Festival & Event Artwork
Large-scale artwork for festivals and public events, designed to be photographed and shared.
Touring & Temporary Installations
Artwork designed to travel between locations as part of a multi-city campaign.
Permanent Mural Conversion
Adapt activation artwork into a permanent mural for your office, venue or HQ after the event.
OOH branding murals
Building-Side Advertising Murals
Large-scale painted brand advertising on building exteriors — a durable, authentic alternative to printed billboards.
Retail Precinct & Urban Brand Murals
Branded artwork for shopping centres, laneways and urban brand spaces — designed to be noticed and remembered.
Not sure what you need?
We’ll guide you through options in a free 15-min consult
RECENT WORK
Brand Activations & OOH Mural Projects
Sydney CBD, NSW
New Balance — Brand Activation
Live painting at a product launch event, creating shareable real-time engagement.
Redfern, NSW
Mini Australia — OOh Mural
Brand campaign mural for Mini Australia
View case study →
Sydney, Melbourne & Brisbane
Vodka Cruiser — Brand Campaign
Multi state brand campaign across Sydney, Melbourne and Brisbane
View case study →
Why Blackbook Ink
Real artists, real spectacle, real results
Real artists, real spectacle
Live painting draws genuine crowds. OOH murals create a lasting brand presence that printed media can’t.
Trusted by major brands
New Balance, Spotify, Mini Australia, Warner Bros. Games and more.
Content-ready by design
Every activation and OOH mural is designed to be photographed, filmed and shared.
Full event & project logistics
Setup, materials, permits, low-odour paint options and pack-down — all managed.
Australia-wide delivery
We travel to deliver activations and OOH murals for campaigns across the country.
No Templates. Ever.
Every activation and brand mural designed specifically for your brand and space.
HOW IT WORKS
Our process
Every Perth mural project follows our proven process. From first brief to final brushstroke
Learn more about Our Mural Process and how we deliver projects from start to finish.
Pricing
How much does a brand activation or OOH mural cost?
Pricing varies depending on format. Key factors include:
Duration of the activation or campaign window (single event vs multi-day or touring)
Wall size and surface type for OOH branding murals
Number of artists required
Travel and logistics for your event or site location
Whether the artwork is temporary, permanent or convertible afterwards
Content capture requirements for social channels and campaign reporting
We provide a tailored quote following a short consultation. For permanent murals, see our mural costs guide for general pricing ranges.
What clients say
5.0 stars · 10+ Google reviews
Real reviews from councils, schools, businesses and homeowners across Australia.
Common questions
Brand Activations FAQ
What is an OOH branding mural?
An OOH (out-of-home) branding mural is a large-scale painted brand advertisement on a building exterior or urban surface. These include building-side advertising murals, ghost sign style hand-lettered brand campaigns, and branded artwork in retail precincts and laneways. They’re increasingly preferred over printed billboards for their visual permanence, authenticity and social media appeal.
What's the difference between a brand activation and an OOH mural?
A brand activation is typically a live or temporary experience at an event — live painting, pop-up murals or experiential art designed to engage an audience in real time. An OOH branding mural is a painted advertisement on a building exterior or urban surface, designed to be seen by passers-by over time. Many campaigns incorporate both.
What's the difference between a brand activation and live art?
Live art refers specifically to live painting performance at an event. A brand activation is the broader campaign experience, which might include live art alongside branded pop-up murals, OOH installations, or artwork designed to convert into a permanent piece afterwards.
Do you travel for events and activations?
Yes. We deliver brand activations and OOH branding murals for events and campaigns across Australia. Travel and logistics are factored into your quote based on the location.
Is live painting safe for indoor or public events?
Yes. We plan setup carefully for indoor and public events, and can use low-odour or water-based paint options where required. Safety information and product documentation available on request.
How much does a brand activation or OOH mural cost?
Pricing depends on the format — activation duration, number of artists, wall size (for OOH murals), travel and whether artwork is temporary or permanent. We provide a tailored quote following a short consultation.
Can the artwork become a permanent mural afterwards?
Yes. Activation artwork can be adapted into a permanent OOH mural or feature wall for your space. Many clients use an activation as the proof-of-concept before committing to a permanent installation.
Do you provide content for social media?
Yes. Live painting and OOH murals both generate strong visual content naturally, and we can help capture photo and video footage for social channels and campaign reporting.
GET A QUOTE
Plan your brand activation or OOH mural
Tell us about your campaign, event or building. We’ll respond within 24 hours with a tailored quote.
Ready to activate your brand?
Free consultation. Custom design. Quote within 24 hours.
Australia-wide service. No templates — ever.
